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"Responsible innovation comes to everyday life" and is readily availble today and is easily accessible in your local retail and department stores!
NatureWorks LLC is proud to present the fourth annual Ingeo™ Earth Month which successfully debut in New York City on April 22, 2008 in the form of a creative gallery titled Fantastic Natural Plastic, a pop-up exhibition and a round-table panel discussion located at the first IngeoTM Earth Month Creative Gallery, a 4,500sq ft bi-level space in Nolita, located at 201 Mulberry Street, NYC.
The one day event attracted 250 eco-conscious VIPs including Ted Ning, Summer Rayne Oakes, Isabella Rossellini's daughter, Elettra Wiedemann, Savania Davies- Keller, Bahar Shapar, special guests and members of the press, to celebrate Earth Day and the launch of Ingeo™ Earth Month Creative Gallery.
Ingeo™ Earth Month Creative Gallery
 NatureWorks LLC manufactures a family of commercially available, low carbon footprint, Ingeo™ bio-plastics–materials derived from 100 percent annually renewable resources with cost and performance that compete with petroleum based plastics and fibers. Today, Ingeo™ innovations help transform eco-options from niche to mainstream, providing a whole new generation of natural plastic and fiber products in more than 20 different lifestyle categories from at least 100 commercial partners, selling in more than 70,000 retail outlets worldwide. The purpose of the Ingeo™ Earth Month Creative Gallery is to showcase the reality and detail of this fast track market development for new food and beverage bio-packaging essentials, clothing, electronics, appliances, personal care, home, and garden. These innovative products, all for everyday use, make Ingeo™ the naturally better brand of choice that’s changing the shape of how we shop and live. A complete look book of these ingenious innovations will be available at each creative gallery.
Coldiretti, an Italian association that represents Italian farmers, organized an international forum in Cernobbio, Italy (October 20-21, 2006) focusing on innovations in agriculture and environmental stewardship. The discussion included leaders in the fields of agriculture, industry, and commercial distribution as well as consumer leaders, scientists and international economists.
NatureWorks LLC was invited to represent the ultimate innovation — the use of biopolymers in contemporary life. Commercial products made with Ingeo™ fibers and NatureWorks® polymer were displayed in a "Gallery of Innovation," an open space furnished as a real house that represented the eco-house of the future.
NatureWorks LLC presented the first wedding dress made of Ingeo™ fiber created by the Italian designer Franco Francesca. The dress, the focal point of the gallery, caught the attention of the visitors, international press and television stations.
Intolerable Beauty and Running the Numbers
A Video Installation by Chris Jordan
Plastic Bottles, a scene from Running the Numbers, by Chris Jordan
Depicts two million plastic beverage bottles, the number used in the US every five minutes.
About The Artist: Chris Jordan
Intended as a journey beginning with the reality of mass consumption and accumulated waste, environmental artist, Chris Jordan, premier his video installation titled Intolerable Beauty and Running The Numbers. Chris Jordan is an internationally acclaimed photographic artist and social activist whose work explores the detritus of consumer culture. His newest series, titled “Running the Numbers,” depicts the staggering statistics that define our mass consumption, in huge intricately detailed panels as large as thirty feet wide. These compelling works invite the viewer to walk up close and see every detail as a metaphor for the role of the individual in our hypermodern society. Chris has exhibited widely in the US and Europe, and this spring, Chris will serve as an international
spokesperson for National Geographic in their global campaign for Earth Day 2008.
FANTASTIC NATURAL PLASTIC
About The Artist: Bryan Robert Hamecs
Fantastic Natural Plastic was created by local New York artist Bryan Robert Hamecs using natural plastic containers made from IngeoTM, a natural plastic made from 100%annually renewable resources as his main medium. The installation is an observation and response to mass consumption and accumulated waste, using IngeoTM plastic and fresh cherry blossoms which at the end of their life cycle, will return back to the earth. Hamecs, founder of Felt etc. is a cutting edge, progressive artist that offers an alternative to the conventional standards of using floral design as it's main medium of communication. Felt etc. merges Hamecs' experience of eleven years working in New York's top floral studios including Takashimaya, Floralia Decorators and Utowa Floral Gallery, with the production of contemporary art, industrial design and fashion. Hamecs has designed for Calvin Klein, Guggenheim, Stephen Weiss Studio at Art Basel Miami, Natural History Museum, too name a few. Visit www.feltetc.com
Creative Gallery: Guests
Elettra Rossellini Weideman, Ted Ning, Summer Rayne Oakes, Bahar Shapar, Savania Davies-Keller, Olivia Zaleski, Dan Boxer, Nina Valenti, Dave Burke, Steve Davies, Sue Hall, Derek Peck
Creative Gallery: Eco-Fashion
The Ingeo™ Earth Month Creative Gallery also featured an eco-fashion journey featuring ready-to-wear designs by DDCLAB, naturevsfuture, Project Runway contestant Elisa Jimenez, Marithé+François Girbaud, Monecouture by Daniela Barba, Christine Chang and Scott Amen from the 2008 graduating class of Parsons The New School for Design. Ingeo™ fabrics are becoming more commonplace in the fashion scene with couturier Maggie Norris creating a one of a kind design for her new eco-collection that will debut at the 2008 Go Green Expo Gala to benefit Riverkeeper. And just recently, Giambattista Valli and Bouddica each designed eveningwear made entirely from Ingeo™ at the 2008 Earth Pledge FutureFashion show in New York.
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New York Roundtable
"How Responsible Innovation Comes to Everyday Life"
(L-R) Olivia Zaleski, Dave Burke, Savania Davies-Keller, Steve Davies, Sue Hall, Dan Boxer, Eletta Rossellini Weidemann, Ted Ning (not pictured)
ROUND TABLE PANEL DISCUSSION
When : April 22nd, 2008
Location : Ingeo Earth Month Creative Gallery 201 Mulberry Street, New York City
What : Ingeo ™ Earth Month 2008 Round Table Panel Discussion
Target audience : Key consumer & trade media, influencers, opinion leaders
Objectives : To have the most updated overview about how responsible innovation is accessible and available in every part of our daily life.
Responsible Innovation has become a real way of life, or lifestyle! And this round table is a key step in the Ingeo ™ Earth Month journey, to highlight the key fundamentals.
The Subject :
‘How Responsible Innovation Comes to Everyday life’
• How to appreciate a new and sustainable standard of responsible everyday living?
• How market, companies are moving toward responsible innovation, how they live it and offer it to consumer for their everyday life needs in a modern world ?
• How to enjoy all the comforts of modern living at consumer level , making the reduction of their impact on the world ?
• How a new way of doing business can be identified also at consumer level?
Round Table Panel Highlights
 Steve Davies (Global Marketing Director, NatureWorks LLC),"Before Ingeo came along, in fact, over the last 100 years, plastics made great changes to our lives. Now we feel that it is time that nature revolutionizes plastic. And with Ingeo, we are doing that by making natural-based plastics. We create the raw material and let designers and manufacturers rething the way they make things, innovators who turn it into something real, that in turn, makes it an easy choice for the consumer to do the right thing".
Dave Burke (President and COO of Primo Water Corporation) opened with “If all plastic beverage bottles in the United States were made from Ingeo™, we could save one billion gallons of gasoline a year!”
Savania Davies-Keller (Co-Founder and Designer for DDCLAB), as a progressive design house, “It is important for us to be constantly improving and continuing to be conscience of how things are made, especially the production of each product.”
 Dan Boxer(Chairman of Easy Gardener) presented a case study on Easy Gardener; a manufacturer of weed control product made from Ingeo spurred their commitment to be more eco-friendly as a result of the innovations offered by Ingeo™-based products.
Sue Hall (Director of Climate Neutral Business Network) observed that “With the  increasing recognition of greenhouse gases and climate change from a consumer perspective, is beginning to effect the kind of low carbon and carbon-neutral production emerging in market after market not only domestically, but worldwide."
Elettra Wiedemann, (Model and Environmentalist), along with activist Shalom Harlow, organized Future Fashion with Earth Pledge, which showcased top fashion designers creating designs using sustainable fabrics. “Fashion matters because if fashion, in the biggest sense of the word, can be rethought and reformed, it will be a huge step forward in our vision of sustainability.”
Olivia Zaleski (Huffington Post and The Daily Green) “We are at a point now where we are ready to move to the next level and we are ready to embrace this concept of responsible innovation and make things better, do things better and have it be a seamless transition that the consumer doesn’t need to think about.”
Creative Gallery: Ingeo™ Cult Seats
The Sunset by furniture designer Christopher Pillet for Cappellini, which is part of the Ingeo™ Cult Seats project–a series of high end furniture from 4 leading Italian design showrooms which includes Driade: Lord Yo by Philippe Strack, Moroso: Witch Chair by Tord Boontje, and Zanotta: Sacco by Paolini Teodoro, and curated by Angela Ardisson. The Ingeo™ Cult Seats debut at the 2008 Salone Internazionale del Mobile in Milan, Italy.
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