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LOFT SÉVIGNÉ 46, rue de Sévigné, Paris!
After the debut in New York City, NatureWorks LLC is proud to present the fourth annual Ingeo™ Earth Month in Paris, with Fantastic Natural Plastic creative gallery and a round table panel discussion located at LOFT SÉVIGNÉ 46, rue de Sévigné, Paris.
Ingeo™ Earth Month Creative Gallery
NatureWorks LLC manufactures a family of commercially available, low carbon footprint, IngeoTM bio-plastics - materials derived from 100% annually renewable resources with cost and performance that compete with petroleum-based plastics and fibers. Today, Ingeo™ innovations help transform eco-options from niche to mainstream, providing a whole new generation of natural plastic and fiber products in more than 20 different lifestyle categories from at least 100 commercial partners, selling in more than 70,000 retail outlets worldwide.
The Ingeo™ Earth Month Creative Gallery showcases the reality and detail of this fast track market development for new food and beverage bio-packaging essentials, clothing, electronics, appliances, personal care, home, and garden. These innovative products, all for everyday use, make Ingeo™ the naturally better brand of choice that’s changing the shape of how we shop and live.
Intolerable Beauty and Running the Numbers
A Video Installation by Chris Jordan
Plastic Bottles, a scene from Running the Numbers, by Chris Jordan
Depicts two million plastic beverage bottles, the number used in the US every five minutes.
Chris Jordan is an internationally acclaimed photography artist and social activist whose work explores the detritus of consumer culture. His newest series, titled “Running the numbers” depicts the staggering statistics that define our mass consumption, in huge intricately detailed panels as large as thirty feet wide.
FANTASTIC NATURAL PLASTIC
Concept by Bryan Robert Hamecs, set up in Paris by Alexander MacLennan
Creative Gallery: Eco-Fashion
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PARIS ROUND TABLE PANEL DISCUSSION
When : May 21st, 2008
Location : Ingeo Earth Month Creative Gallery LOFT SÉVIGNÉ 46, rue de Sévigné, Paris
What : Ingeo ™ Earth Month 2008 Round Table Panel Discussion
Target audience : Key consumer & trade media, influencers, opinion leaders
Objectives : To have the most updated overview about how responsible innovation is accessible and available in every part of our daily life.
Responsible Innovation has become a real way of life, or lifestyle! And this round table is a key step in the Ingeo ™ Earth Month journey, to highlight the key fundamentals.
The Subject :
‘How Responsible Innovation Comes to Everyday life’
Round Table Panel Highlights
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Stefano Cavallo, European Marketing manager NatureWorks LLC
"If consumers themselves, begin to translate their purchases in their demand for environmentally friendly products, it’s because they find more products that guarantee good properties, a good design and that are also environmental friendly." |
Marie-Laure Viellard, Public Relation manager LEOPLAST
Presented a case study on Leoplast, showing the liaison between responsible innovation and glamour in the cosmetic packaging.
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Gianni Manto, Export manager W.I.P.
"W.I.P. wants to promote the culture of sustainability and responsibility through the development and management of business that on one hand works in response to market demands, and on the other hand is capable of producing profit without damaging the environment." |
Muriel Delamarzelle, Communication Manager, Marithé+Francois Girbaud
“The company is constantly searching for new materials, washes and treatments; Ingeo™ is the right balance between nature, technology and glamour.” |
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Tiziano Polito, Moderator
Tiziano Politio has been Editor of Emballages Magazine since 2001. He has a special interest in technology and environmental issues, especially for recycling and biodegradable polymers. |
Creative Gallery: Ingeo™Cult Seats
 Moroso Witchchair andZanotta, Sacco
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