November 27, 2007 - Ingeo™ Showcases Responsible Innovation in Everyday Life

November 29, 2007, 2PM–2:45PM
Chicago Cultural Center
78 E Washington Street, Chicago, IL

MINNETONKA, MN (November 19, 2007) – The biggest challenge of tomorrow? How to live with responsible innovation in our every day lives! Showcasing products made from Ingeo™ fibers and natural plastics , unique new materials derived from 100% annually renewable resources – not oil, a panel of materials and packaging experts will emphasize a new economic competitive advantage for businesses in today’s market: the relevance of responsible innovation in everyday consumer life. When? - November 29, 2007 from 2PM–2:45PM, at Good And Green-- The Green Marketing Conference, Chicago Cultural Center.

The NatureWorks LLC panel titled When Responsible Innovation Comes to Everyday Life, will feature Wade Groetsch, President of Blue Lake Citrus/ Noble Juice; Maria Intscher, Head Designer of Linda Loudermilk; Karen Uretsky, Associate Pod Director of Method; Nicole Smith, Environmental Director of Design And Source Production, and Steve Davies, Global Marketing Director for NatureWorks LLC. These experts will illuminate concrete solutions to the challenge of enjoying the comforts of modern living that, at the same time, reduce their impact on the world thanks to the adoption of Ingeo™.

The panel will focus on the “real” involvement, at a global level, of brands and retailers that represent a wide portfolio of already commercial and available end uses spanning apparel, home textiles, non-woven, rigid & flexible packaging, food service-ware, and durable consumer goods. These demonstrate that responsible innovation is not only possible, but also has real value for the final consumer and makes economic sense as well. These new choices are not just something for the “few”… but a commercial reality in more than 70,000 stores globally with products such as Ingeo™ fibers and NatureWorks® polymers.

NatureWorks LLC is proud to be a sponsor of Good and Green–The Green Marketing Conference, which is designed to teach mainstream national marketers the techniques, benefits and bottom-line impact of connecting with today’s ecologically-concerned consumers through green marketing efforts. It is by understanding the needs and desires of these consumers that responsible companies such as NatureWorks LLC can design and develop the new technologies needed to meet their demands. NatureWorks LLC invests in new technologies through development and research and also uses branding and marketing strategies to communicate the value of their brand innovation and brand responsibility all the way to the final customer. For more information and to register for the conference, visit www.goodandgreen.biz

About NatureWorks LLC
NatureWorks LLC is dedicated to meeting the world’s needs today without compromising the earth’s ability to meet the needs of tomorrow. NatureWorks LLC is the first company to offer a family of commercially available low carbon footprint biopolymers derived from 100 percent annually renewable resources with cost and performance that compete with oil-based packaging materials and fibers. The company applies its unique technology to the processing of natural plant sugars to create NatureWorks® biopolymer, which is marketed under the Ingeo™ brand name. NatureWorks LLC is a joint venture between Cargill and Teijin Limited of Japan. Visit www.natureworksllc.com, www.ingeofibers.com