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April 12, 2007 - A New Taste for Life: Ingeo™ NatureWorks® Earth Month
MINNETONKA, Minn. - April 12, 2007 - NatureWorks LLC announces third edition of the Ingeo™ NatureWorks® Earth Month program. A taste for better products and a better way of living is a natural dream for everyone, and Earth Month 2007 is a chance to experience all of this.
Created in 2005 to communicate NatureWorks LLC’s mission and message for responsible innovation in everyday life, the company has developed a unique platform for a whole new range of partners’ products and a new era in shopping. Starting on April 22nd to coincide with the celebration of Earth Day, the event runs through to June 5th with World Environment Day.
THE PARTNERS
NatureWorks LLC is pleased to present its Earth Month partners and their new product ranges, to show the breadth and depth of their commercial offering from apparel to home furnishing to personal care products under the trade name of Ingeo™ fiber. This years newcomer category is plastics applications and eco-packaging solutions. All these products are made from NatureWorks® polymer, exclusively manufactured by NatureWorks LLC, dedicated to innovation, the environment and sustainable solutions for the modern world.
This year the portfolio of partner products is more varied and versatile than ever before.
A complete array of NatureWorks® polymer solutions can be found from brandowners and retailers using salad and bakery bags, deli containers, tubs, sachets,cups, food serviceware and bottles from • Del Monte Fresh Produce Company • Coop • Auchan • Priméale • Belu • Gordon Food Service • J&J Distributing, Fresh Cuts brand • Cub Foods • Naturally Iowa LLC • Blue Lake Citrus Products, Noble Juice brand • Schnuck Markets, Inc. • Wild Oats Markets • Wilkinson Industries • Beantrees Fine Organic Coffees • SOLE Custom Footbeds • Cargo • Taylor Farms • Faribault Mills • Green Mountain Coffee Roasters • Three Sixty • Subway • Ebenezeer • The Sandwich Club • Select Service Partner • Shih An Farm • Ba Fang Yuan Chi • Yu Chen Chai Bakery • Happy Inn Juice Bar • King Ko Food • Mos Burger • 7-Eleven • Dante Coffee Shop
Look to Green Mountain Coffee Roasters for fine coffees offered with NatureWorks® polymer-based disposable cups distributed and used throughout the US.
For serviceware items made from NatureWorks® polymer see the offer from Gordon Food Service Company.
In personal care products made of Ingeo™ fiber, a new range of feminine hygiene pads and diapers from Naturaè are distributed in the USA by Good Earth Trading and produced by WIP. Ben’s Land has also started offering a range of baby wipes and diapers that complete the childrenswear range. Packaging made from NatureWorks® polymer complements personal care products such as the Cargo Cosmetics Plant Love™ collection,with their beautiful lipstick case, and with the “ecopac” for the SOLE Customer Footbeds, which offer orthopedic support and cushioning.
In apparel, you can find everything from T-shirts to fashion separates, jeans, jerseywear and performance sportswear from Salewa (Germany), Nadia Fassi, Linda Loudermilk, Millets, A-Style, Brooklyn Industries, Moral Fervor, NatureVSFuture and Rianne De Witte. Other apparel includes childrenswear from Ben’s Land, socks from Fox River, lingerie and beach robes from Jáloe and a uniquely socially responsible range from Codice a Sbarre. Everything carrying the Ingeo™ brand, of course.
“We are participating in Earth Month 2007 because it's every, and we mean every, company's responsibility to do their part to save our ailing planet."
- Linda Loudermilk
Coming from the gardening world we have a new partner! Easy Gardener has succeeded in creating the world’s first weed control product made from renewable resources, Ingeo™ fibers. The new WeedBlock® Natural has been launched throughout the UK and US for Ingeo NatureWorks Earth Month; at the B&Q, a UK mega garden and home improvement chain, and at Home Depot in Chicago and Los Angeles. It is a unique item that offers the consumer the option to use a gardening product with a reduced environmental footprint.
In homeware, Faribault Woolen Mills is showing Ingeo™ fiber blended blankets while Mercury, Ennerev and Pacific Coast Feather Company are promoting modern, more sustainable bedding products. Within home furnishings, Designtex is presenting its range dedicated to the Guggenheim Museums in New York.
"Seven years ago, we began the rewarding commitment of marketing sustainable products using Ingeo™ fibers. Our mission is to provide an incredible sleeping experience through high quality products while helping to preserve the earth’s precious natural resources”.
- Pacific Coast Feather
It is with NatureWorks LLC’s partners’ commitment and their realization that by working and focusing on a more responsible, eco-centric way they can reap the growing economic rewards available from working in this arena.
These partners have created this credible, critical mass of fresh and innovative products, demonstrating at a stroke a real and smart choice today, one that heralds the beginning of a whole new way of doing business, as well as thinking about what we want and how we like to shop.
THE EVENTS
Through a planned sequence of unique global events, the story and message from each parnter collectively becomes the heart of the Ingeo NatureWorks Earth Month program. Created by NatureWorks LLC’s partners, these activities and promotions will raise awareness and offer a real taste of the future made from real alternatives that are innovative, functional, responsible and beautiful.
Ingeo NatureWorks Earth Month starts with a wellness center and creative gallery at the 2007 London Marathon Village. To coincide with this event NatureWorks LLC will host its first round table discussion at the Natmag. Concurrently, NatureWorks LLC will participate in a conference at Hofstra University in New York with a presentation on ‘Defining Culture Through Dress: Individual And Collective Identities.’
Next, NatureWorks LLC will participate in a tree planting event in Hong Kong organized by Friends of the Earth and then go to Florence, Italy for the eco-consumer exhibition, Terra Futura. Also in Florence there will be the Fitness Festival where NatureWorks LLC will show its complete product portfolio. Nadia Fassi will present her Ingeo™ Fashion Fitness Collection while Coop, the no.1 Italian food retail chain, will use NatureWorks® polymer for its disposable serviceware and the unique ‘fitness menu’ catering service throughout the Festival.
Tamshui Fisherman’s Wharf Eco Center opens in Taiwan while at the same time NatureWorks LLC sponsors the two day LOHAS 11 Forum in Los Angeles, the premiere global environmental event that focuses on promoting Lifestyles Of Health and Sustainability.
Watch out for the New York launch of sustainable Ingeo™ t-shirts at the hip Chelsea boutique of Brooklyn Industries. Then take the chance to review all of these products and more at the Launch Pad showroom in New York for the duration of Ingeo NatureWorks Earth Month.
A new important player joins us in packaging: Risupack, a major supplier to the food and retail industry, has produced a full range of NatureWorks® polymer ingredient branded packaging for the Japanese market. The products will be seen and touched at Fabex in Tokyo, April 18-20.
THE CREATIVE GALLERIES
All of these events and promotions will be supported by one of NatureWorks LLC’s ‘pop-up’ Creative Gallery displays, each one tailored locally to suit the venue, audience and interest while showing a full range of innovative products made from NatureWorks® polymer and Ingeo™ fiber.
Find everything you need from a wardrobe full of fashion, to how you furnish your home, to how you can care for and pamper yourself to new ways in how you buy the food you eat and beverages you drink all packaged in this new generation of eco-packaging solutions.
Japanese innovation brings its own unique contribution to the Creative Gallery, for the first time. A whole new lifestyle product category is now available from individual leaders in their field.
High technology innovation combines with responsible thinking in the Walkman® WM-FX202 and Portable Radio ICR-P10 from Sony, a company and brand dedicated to creative lifestyle product design. The casings for Walkman® and the blister package of the radio have been made from NatureWorks® polymer.
High technology innovation combines with responsible thinking in a new generation of PC from Fujitsu, where the housings have been made from NatureWorks® polymer resin. Starting with just a small part for PC’s as early as 2002, Fujitsu was the first to lead and develop the application of NatureWorks® bio-polymer for IT products as well as the embossed carrier tape needed to ship LSI chips in bulk.
Panasonic - Matsushita Battery Industrial Co, Ltd is supplying NatureWorks® polymer-based blister packaging for batteries.
We are pleased to showcase innovative packaging design from the premier UK high street retailer Marks & Spencer, who is ahead of the pack in terms of pioneering and implementing environmental and sustainability issues which are exactly in line with the meaning behind the NatureWorks® polymer product and mission.
And last but not least, a new range of home spa candles from Prod Logi Co., LTD (BsaB brand) in Thailand, will be on display during Ingeo NatureWorks Earth Month with packaging made from NatureWorks polymer to protect and preserve the product as well as promote a clear eco-modern style.
All this is possible because of the revolutionary NatureWorks® polymer, made from 100% annually renewable plant resources and not the traditional, limited precious fossil fuels.
Because of its natural origins and specialized manufacturing, NatureWorks® polymer uses 68 percent less fossil fuel resources than traditional, petrochemical based plastics. This also means that CO2 emissions are greatly reduced creating a reduced carbon footprint for us all. This innovation creates the building blocks NatureWorks LLC’s partners have used to transform the consumer landscape with this full range of mainstream alternative lifestyle products.
About NatureWorks LLC
NatureWorks LLC is a stand-alone company wholly owned by Cargill. Dedicated to meeting the world’s needs today without compromising the earth’s ability to meet the needs of tomorrow, NatureWorks LLC is the first company to offer a family of commercially available low carbon footprint polymers derived from 100 percent annually renewable resources with cost and performance that compete with petroleum-based packaging materials and fibers. The company applies its unique technology to the processing of natural plant sugars to create a proprietary polylactide polymer, which is marketed under the NatureWorks® polymer and Ingeo™ fibers brand names.
www.natureworksllc.com
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NatureWorks, Ingeo and the EcoPLA logo are trademarks or registered trademarks of NatureWorks LLC in the USA and other countries.
Walkman® is the registered trademark of Sony Corporation.
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