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April 12, 2007 - A New Taste for Life! - USA
April 12, 2007 - NatureWorks LLC announces the start of its third edition of the Ingeo™ NatureWorks® Earth Month program. A taste for better products and a better way of living is a natural dream for everyone, and Earth Month 2007 is a chance to experience all of this.
Created in 2005 to communicate NatureWorks LLC’s mission and message for responsible innovation in everyday life, the company has developed a unique platform for a whole new range of partners’ products and a new era in shopping. Starting on April 22nd to coincide with the celebration of Earth Day, the event runs through to June 5th with World Environment Day.
THE PARTNERS
NatureWorks LLC is pleased to present its Earth Month partners and their new product ranges, to show the breadth and depth of their commercial offering from apparel to home furnishing to personal care products under the trade name of Ingeo™ fiber. This years newcomer category is plastics applications and eco-packaging solutions. All these products are made from NatureWorks® polymer, exclusively manufactured by NatureWorks LLC, dedicated to innovation, the environment and sustainable solutions for the modern world.
This year the portfolio of partners products is more varied and versatile than ever before.
A complete array of NatureWorks® polymer solutions can be found from brandowners and retailers using salad and bakery bags, deli containers, tubs, sachets,cups, food serviceware and bottles from • Del Monte Fresh Produce Company • Coop • Auchan • Priméale • Belu • Gordon Food Service • J&J Distributing, Fresh Cuts brand • Cub Foods • Naturally Iowa LLC • Blue Lake Citrus Products, Noble Juice brand • Schnuck Markets, Inc. • Wild Oats Markets • Wilkinson Industries • Beantrees Fine Organic Coffees • SOLE Custom Footbeds • Cargo • Taylor Farms • Faribault Mills • Green Mountain Coffee Roasters • Three Sixty • Subway • Ebenezeer • The Sandwich Club • Select Service Partner • Shih An Farm • Ba Fang Yuan Chi • Yu Chen Chai Bakery • Happy Inn Juice Bar • King Ko Food • Mos Burger • 7-Eleven • Dante Coffee Shop
Look to Green Mountain Coffee Roasters for fine coffees offered with NatureWorks® polymer-based disposable cups distributed and used throughout the US.
For serviceware items made from NatureWorks® polymer see the offer from Gordon Food Service Company.
In personal care products made of Ingeo™ fiber, a new range of feminine hygiene pads and diapers from Naturaè are distributed in the USA by Good Earth Trading and produced by WIP. Ben’s Land has also started offering a range of baby wipes and diapers that complete the childrenswear range. Packaging made from NatureWorks® polymer complements personal care products such as the Cargo Cosmetics Plant Love™ collection,with their beautiful lipstick case, and with the “ecopac” for the SOLE Customer Footbeds, which offer orthopedic support and cushioning.
In apparel, you can find everything from T-shirts to fashion separates, jeans, jerseywear and performance sportswear from Salewa (Germany), Nadia Fassi, Linda Loudermilk, Millets, A-Style, Brooklyn Industries, Moral Fervor, NatureVSFuture and Rianne De Witte. Other apparel includes childrenswear from Ben’s Land, socks from Fox River, lingerie and beach robes from Jáloe and a uniquely socially responsible range from Codice a Sbarre. Everything carrying the Ingeo™ brand, of course.
“We are participating in Earth Month 2007 because it's every, and we mean every, company's responsibility to do their part to save our ailing planet."
- Linda Loudermilk
Coming from the gardening world we have a new partner! Easy Gardener has succeeded in creating the world’s first weed control product made from renewable resources, Ingeo™ fibers. The new WeedBlock® Natural has been launched throughout the UK and US for Ingeo NatureWorks Earth Month; at the B&Q, a UK mega garden and home improvement chain, and at Home Depot in Chicago and Los Angeles. It is a unique item that offers the consumer the option to use a gardening product with a reduced environmental footprint.
In homeware, Faribault Woolen Mills is showing Ingeo™ fiber blended blankets while Mercury, Ennerev and Pacific Coast Feather Company are promoting modern, more sustainable bedding products. Within home furnishings, Designtex is presenting its range dedicated to the Guggenheim Museums in New York.
"Seven years ago, we began the rewarding commitment of marketing sustainable products using Ingeo™ fibers. Our mission is to provide an incredible sleeping experience through high quality products while helping to preserve the earth’s precious natural resources”.
- Pacific Coast Feather
It is with NatureWorks LLC’s partners’ commitment and their realization that by working and focusing on a more responsible, eco-centric way they can reap the growing economic rewards available from working in this arena.
These partners have created this credible, critical mass of fresh and innovative products, demonstrating at a stroke a real and smart choice today, one that heralds the beginning of a whole new way of doing business, as well as thinking about what we want and how we like to shop.
THE EVENTS
Through a planned sequence of unique global events, the story and message from each parnter collectively becomes the heart of the Ingeo NatureWorks Earth Month program. Created by NatureWorks LLC’s partners, these activities and promotions will raise awareness and offer a real taste of the future made from real alternatives that are innovative, functional, responsible and beautiful.
Ingeo NatureWorks Earth Month starts with a wellness center and creative gallery at the 2007 London Marathon Village. To coincide with this event NatureWorks LLC will host its first round table discussion at the Natmag. Concurrently, NatureWorks LLC will participate in a conference at Hofstra University in New York with a presentation on ‘Defining Culture Through Dress: Individual And Collective Identities.’
Next, NatureWorks LLC will participate in a tree planting event in Hong Kong organized by Friends of the Earth and then go to Florence, Italy for the eco-consumer exhibition, Terra Futura. Also in Florence there will be the Fitness Festival where NatureWorks LLC will show its complete product portfolio. Nadia Fassi will present her Ingeo™ Fashion Fitness Collection while Coop, the no.1 Italian food retail chain, will use NatureWorks® polymer for its disposable serviceware and the unique ‘fitness menu’ catering service throughout the Festival.
Tamshui Fisherman’s Wharf Eco Center opens in Taiwan while at the same time NatureWorks LLC sponsors the two day LOHAS 11 Forum in Los Angeles, the premiere global environmental event that focuses on promoting Lifestyles Of Health and Sustainability.
Watch out for the New York launch of sustainable Ingeo™ t-shirts at the hip Chelsea boutique of Brooklyn Industries. Then take the chance to review all of these products and more at the Launch Pad showroom in New York for the duration of Ingeo NatureWorks Earth Month.
A new important player joins us in packaging: Risupack, a major supplier to the food and retail industry, has produced a full range of NatureWorks® polymer ingredient branded packaging for the Japanese market. The products will be seen and touched at Fabex in Tokyo, April 18-20.
THE CREATIVE GALLERIES
All of these events and promotions will be supported by one of NatureWorks LLC’s ‘pop-up’ Creative Gallery displays, each one tailored locally to suit the venue, audience and interest while showing a full range of innovative products made from NatureWorks® polymer and Ingeo™ fiber.
Find everything you need from a wardrobe full of fashion, to how you furnish your home, to how you can care for and pamper yourself to new ways in how you buy the food you eat and beverages you drink all packaged in this new generation of eco-packaging solutions.
Japanese innovation brings its own unique contribution to the Creative Gallery, for the first time. A whole new lifestyle product category is now available from individual leaders in their field.
High technology innovation combines with responsible thinking in the Walkman® WM-FX202 and Portable Radio ICR-P10 from Sony, a company and brand dedicated to creative lifestyle product design. The casings for Walkman® and the blister package of the radio have been made from NatureWorks® polymer.
High technology innovation combines with responsible thinking in a new generation of PC from Fujitsu, where the housings have been made from NatureWorks® polymer resin. Starting with just a small part for PC’s as early as 2002, Fujitsu was the first to lead and develop the application of NatureWorks® bio-polymer for IT products as well as the embossed carrier tape needed to ship LSI chips in bulk.
Panasonic - Matsushita Battery Industrial Co, Ltd is supplying NatureWorks® polymer-based blister packaging for batteries.
We are pleased to showcase innovative packaging design from the premier UK high street retailer Marks & Spencer, who is ahead of the pack in terms of pioneering and implementing environmental and sustainability issues which are exactly in line with the meaning behind the NatureWorks® polymer product and mission.
And last but not least, a new range of home spa candles from Prod Logi Co., LTD (BsaB brand) in Thailand, will be on display during Ingeo NatureWorks Earth Month with packaging made from NatureWorks polymer to protect and preserve the product as well as promote a clear eco-modern style.
All this is possible because of the revolutionary NatureWorks® polymer, made from 100% annually renewable plant resources and not the traditional, limited precious fossil fuels.
Because of its natural origins and specialized manufacturing, NatureWorks® polymer uses 68 percent less fossil fuel resources than traditional, petrochemical based plastics. This also means that CO2 emissions are greatly reduced creating a reduced carbon footprint for us all. This innovation creates the building blocks NatureWorks LLC’s partners have used to transform the consumer landscape with this full range of mainstream alternative lifestyle products.
AND IN THE USA
From North America, Asia Pacific and Europe, the Ingeo™ NatureWorks® Earth Month campaign builds on the success and growth of the 2005 and 2006 editions, by hosting a series of key events, happenings and discussions in select locations around the world, creating a critical mass of activity with NatureWorks LLC’s partner brands and retailers. The focus of these efforts is to bring the message and meaning of responsible innovation to the consumer. Consumers will be able to shop, touch and taste a more responsible lifestyle experience throughout this month with special promotions featuring packaging, apparel, personal care products, home textiles and more. Partner retailers will also be displaying the new Ingeo™ NatureWorks® Earth Month logo in their local place of business as a sign of solidarity and commitment to sustainability.
Ingeo™ NatureWorks® Earth Month is sponsoring four special events in North America:
April 19, Hofstra University, Hempstead, NY: The Hofstra Cultural Center is hosting the Defining Culture Through Dress conference. Steve Davies, Marketing Director, NatureWorks LLC, Ingeo™ NatureWorks® Earth Month partner Lexy Funk, Co-Founder and President of Brooklyn Industries, along with Summer Rayne Oakes, eco-fashion brand consultant, will be participating in a panel on the topic of Fashion and a Sustainable Environment. Harold Koda, Curator-in-Charge of the Costume Institute of the Metropolitan Museum of Art will be delivering the keynote address. For registration, call (516) 463.4669 or visit www.hofstra.edu/culture.
April 24, The Launch Pad, New York, NY: Ingeo™ NatureWorks® Earth Month presents an editors preview collection of sustainable and eco-friendly fashion design and lifestyle at The Launch Pad showroom featuring American designers Moral Fervor, Linda Loudermilk, NatureVsFuture, Brooklyn Industries; and European designers Jáloe, Nadia Fassi, Codice A Sbarre, Salewa and many more, all of them produced with Ingeo™ fibers. Ingeo™ NatureWorks® Earth Month partner, Organic Avenue, an organic oasis dedicated to serving the local and global community by providing sustainable alternatives for urban living, will be offering a tasting selection from its L.O.V.E (Live. Organic. Vegan. Experience.) foods and beverages. This event is by invitation only. For more information visit www.thelaunchpadsite.com and www.organicavenue.com.
April 26, Brooklyn Industries, New York, NY: To commemorate Ingeo™ NatureWorks® Earth Month, Vahap Avsar, Co-Founder of Brooklyn Industries will be on hand to unveil Brooklyn Industries first collection of t-shirts made from Ingeo™, at a launch event to be held at the Brooklyn Industries store in Chelsea, NY. The t-shirts will be available in all of its eight store locations in the U.S. and on Brooklyn Industries website. This event is by invitation only. For more information visit www.brooklynindustries.com.
May 14–16, LOHAS 11, Marina del Rey, CA: NatureWorks LLC is a proud sponsor of the 2007 LOHAS 11 Forum. The LOHAS 11 Forum (Lifestyles of Health and Sustainability) is a three-day business conference that will bring together leaders from Fortune 500 companies, LOHAS businesses, the entertainment industry, and celebrities to focus on how businesses, media and entertainment can be leveraged to educate, shape and influence consumer behavior and purchasing decisions while promoting lifestyles of health and sustainability. NatureWorks LLC will present a breakout session, Responsible Innovation Comes To Everyday Life, on Tuesday, May 15, from 2–3 p.m. together with Ingeo™ NatureWorks® Earth Month partners, who will be on hand to showcase sustainable living products and applications using Ingeo™ fiber and NatureWorks® polymer. For more information and registration, visit www.lohas.com.
Participating Ingeo™ NatureWorks® Earth Month partners using Ingeo ™ fiber:
Linda Loudermilk presents her Spring/Summer collection with a range made from Ingeo™ fiber including denim and jersey separates. The incredible variety of Ingeo™ fabrics available inspired the serendipity and whimsicality of this collection. www.lindaloudermilk.com
Eco-friendly clothing label Moral Fervor, presents three styles for Earth Month: a dress, a racer back tank and a scoop neck tee, all made from 100% Ingeo™ fiber with printed icons of the natural world front and back. Able to be dressed up or down, the collection is inspired by endangered species as well as the importance of biodiversity. The t-shirts will also be packaged in materials made from bio-based NatureWorks® polymer and sold in more then 25 stores across U.S. like DUNIA and online at www.econscious.org and www.moralfervor.com.
NatureVSFuture® was established in the spring of 2002 by Brooklyn-born, Parsons alumni, Nina Valenti. Products on sale for Ingeo™ NatureWorks® Earth Month include a wide boat neck, button front, light weight jacket/ top; a double layer, plunged back skirt and an asymmetric cut, plunged back dress all in white 100% Ingeo™ fiber. www.naturevsfuture.com
Founded in 1996 in Brooklyn and taking its iconic logo design from the local topography, Brooklyn Industries began by designing T-shirts and bags for the local Williamsburg art community. The leitmotiv for the Spring/Summer collection is 4R (Reduce, Reuse, Recycle and Repair), designed to create awareness and consciousness about renewable resources and how to use them wisely. They are printed on round neck men’s T-shirts and made from 100% Ingeo™ jersey fabric. www.brooklynindustries.com
Designtex, a design and product development company, presents the third edition of the Designtex ‘Material Matters’ collection drawing its inspiration from architecture. Designtex presents a new lightweight drapery made from 100% Ingeo™ fiber with design inspired by the rotunda of the Frank Lloyd Wright designed Solomon R. Guggenheim Museum in New York. It has a three-dimensional quality created by fusing, embossing and die-cutting the fabric with a swirling, circular cut-out pattern and is available in an elegant architectural white. www.designtex.com
Faribault Mills is considered by many to be one of the finest blanket and decorative throw manufacturers in the world. Many products are made from natural based Ingeo™ fiber, then carefully constructed with cotton or wool in the proper weave, creating some of the nicest fabrics available for the bedding industry. The resulting fabric enhances the softness and wickability of Ingeo™ fiber, and the strength and durability of wool and cotton. The best of both fibers combined resonate in the finished product. www.faribaultmills.com
Pacific Coast Feather Company is the leading manufacturer of natural and synthetic based bedding in North America. Located in Seattle, Washington, the company prides itself on delivering the very best in bedding. The range includes a comforter, pillow, mattress pad, and mattress topper, launched as a new line of products made from Ingeo™ fiber under the Natural Living name. This new line features 100% Ingeo™ fiberfill with an eco-friendly, sustainable bamboo cover. This combination of natural, wholesome raw materials provides an exceptional sleep experience. www.pacificcoast.com
Naturaè are a line of new generation personal care products made from Ingeo™ fiber that are gentle and soft against the skin. The range includes ecologically sensitive diapers, wipes, and feminine hygiene products, which offer maximum protection and are the more sustainable alternative to conventional brands. They are hypoallergenic and free of chemical binders, resins, glue and chlorine. www.getnaturae.com
Responsible innovation is the mantra of high-performance sock maker Fox River. The company’s new socks are made from Ingeo™ fiber derived from corn, a 100% annually renewable resource. Fox River Bio-Fiber socks come in styles to fit men and women and feature new colors and designs. The styles utilize the company’s proprietary organic shrink process—using water “which is so safe you could drink it”. Fox River has become a member of One Percent for the Planet, donating 1% of sales on its Bio-Fiber collection to organizations dedicated to protecting the environment. www.foxsox.com
Participating Ingeo™ NatureWorks® Earth Month partners using NatureWorks® polymer:
Del Monte Fresh Produce Company began offering eco-friendly, NatureWorks® polymer based packaging for its freshly-cut produce line, including Del Monte Gold™ extra sweet pineapple, melons, fruit and vegetable medleys, in 2004. As of 2006, approximately half of all containers for Del Monte™ freshly cut produce were made from NatureWorks® polymer. Fresh Del Monte Produce, Inc., is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared fruit and vegetables, juices, beverages, snacks and desserts in Europe, the Middle East and Africa. www.freshdelmonte.com.
Gordon Food Service offers the added value sustainability by distributing several products that are made with NatureWorks® polymer including both cups and packaging. With more than 100 years in the foodservice business, Gordon Food Service (GFS) is family owned and committed to its customers and employees. This philosophy and commitment have given more than 45,000 customers access to over 15,000 national brand and private label products. GFS is the largest, privately held foodservice distributor in North America. www.gfs.com
Naturally Iowa was the first company in North America to offer dairy products in bottles made from NatureWorks® polymer. The organic milk is available in half-gallon bottles made from NatureWorks polymer in skim, one-percent, two-percent and whole milk. Products are distributed by Advantage Sales and Marketing and are available through home delivery service in several Midwestern cities as well as at more than 90 Hy-Vee stores throughout the Midwest. Naturally Iowa represents a consortium of dairy farms located in Southwestern Iowa. Each of the farms adheres to the guidelines for “organic” as certified by the Iowa Department of Agriculture & Land Stewardship Organic Certification Program and “natural” dairy products, as certified by Food Alliance Midwest. www.naturallyiowa.com
J&J Distributing has a full range of conventional, organic, and value-added fresh and dried products. J&J will present their cut fruit and vegetables, under the Fresh Cuts brand, in packaging made from NatureWorks® polymer. Midwest retailer, Cub Foods, will be displaying and promoting the more environmentally friendly packaging used by the Fresh Cuts brand during Ingeo™ NatureWorks® Earth Month. www.jjdst.com www.cubfoods.com
Blue Lake Citrus Products is a Florida based company and a leader in the Florida organic juice industry. Blue Lake Citrus gained a reputation for squeezing fruit at the perfect ripeness to provide the best flavour and premium quality. Blue Lake Citrus Products has supplied the domestic and international markets with all natural and organic juices for years under the Noble Juice, Blue Lake and Noble Organics brands. Noble Juice was the first juice available in bottles made from NatureWorks® polymer. Bottles are available in a 32-ounce form for all premium, natural juices – flavors include tangerine, tangerine clementine and tangerine guava mango as well as organic juices and organic lemonades. Products are available at Wal-Mart stores nationally as well as a number of grocers including Publix, Kroger, Stop & Shop and A&P. www.bluelakecitrus.com www.noblejuice.com
Schnucks is a family-owned and operated grocery company founded in St. Louis, Mo., in 1939. Since then, the company has grown to include more than 100 stores serving customers in Missouri, Illinois, Indiana, Wisconsin, Tennessee, Mississippi and Iowa. Known as the "Friendliest Stores in Town," Schnucks was one of the first grocery company's to successfully market products in the now popular combination food and drug store format. Schnucks and Del Monte Fresh are partnering in the Ingeo™ NatureWorks® Earth Month program. The partnership is designed to increase awareness of the annually renewable packaging made from NatureWorks polymer used by Del Monte Fresh for the fresh-cut produce line. Additional information can be found at all Schnucks locations. www.schnucks.com
Green Mountain Coffee Roasters Inc. is recognized as a leader in the specialty coffee industry for its award-winning coffees and socially responsible business practices. The company offers more than 100 selections (including Fair Trade Certified Organic coffees) that sell under the Green Mountain Coffee Roasters and Newman’s Own Organics brands. In addition to their specialty coffees, Green Mountain Coffee Roasters offers the ecotainer™ hot cup by International Paper. These cups use a lining made with NatureWorks polymer and are one of many steps Green Mountain Coffee Roasters is taking toward a more sustainable future. www.GreenMountainCoffee.com.
Wild Oats Markets is a nationwide chain of natural and organic foods markets in the U.S. and Canada with annual sales of more than $1 billion. The Company operates 110 natural foods stores in 24 states and British Columbia, Canada. As the first North American retailer to use packaging made from NatureWorks® polymer, Wild Oats was able to differentiate their deli and freshly prepared food offerings. The packaging made from an annually renewable resource can be found at all Wild Oats and Capers locations. www.wildoatsinc.com
Wilkinson Industries located near Omaha, NE, is one of the more diverse food packaging companies in North America today, offering more than 450 different products. Wilkinson Industries was the first North American converter to begin producing containers made from NatureWorks® polymer. Rigid packaging designs are available in various sizes consisting of clear plastic bases and matching lids or domes for deli, fresh produce and bakery categories. They include the DisplayPie™, JustFresh™, PartiPak™ and VersaPak™ ranges as well as a new NaturesPLAstic™ line. www.wilkinsonindustries.com
Beantrees Fine Organic Coffees is a 100% organic coffee company and as such always encourages responsible business practices. They strive to act ethically and morally in all areas of business. Their desire is to strengthen the market for high-quality organic products by bringing the best quality of organic coffee to market in conjunction with the highest levels of customer service. Because of their commitment to responsible treatment of the Earth, Beantrees Fine Organic Coffees uses the ecotainer™ hot cup by International Paper. It is lined with a coating made from NatureWorks® polymer, which is derived from a 100% annually renewable resource. Ingeo™ NatureWorks® Earth Month will be promoted on java jackets and posters at eight Yahoo! espresso bars and at UC Davis in California. www.beantrees.com
SOLE Custom Footbeds are a range of heat moldable insoles that provide proven orthopedic support and industry-leading cushioning that is customized for customers' feet. SOLE Custom Footbeds are all now sold in packaging made with NatureWorks® polymer. This “ecopac” fits well with Sole’s company philosophy, which is to always strive to reduce environmental harm in all that they do. SOLE Custom Footbeds can be found in retailers nationwide. For more information visit www.yoursole.com.
CARGO Cosmetics has grown to become one of the best-selling and most innovative independent brands in the beauty industry today. CARGO Cosmetics introduces PlantLove™ for Ingeo™ NatureWorks® Earth Month 2007. An eco-friendly innovation, the lipstick tube is made entirely from the revolutionary new NatureWorks® polymer. The outer box is made from an eco-friendly biodegradable paper embedded with real flower seeds. Simply moisten and plant to grow a wildflower garden. PlantLove™ has even inspired Hollywood to go green with a collection of celebrity-designed lipsticks and $2 from the sale of each lipstick goes to benefit children's charities. www.cargocosmetics.com
Taylor Farms was founded in 1994 with the objective of being the predominant value-added fresh vegetable supplier to the foodservice and grocery retail market. Taylor Farms delivers the freshest, highest quality leafy green salads in containers made from NatureWorks® polymer. These salads can be found at grocery retailers nationwide. www.taylorfarms.com.
About NatureWorks LLC
NatureWorks LLC is a stand-alone company wholly owned by Cargill. Dedicated to meeting the world’s needs today without compromising the earth’s ability to meet the needs of tomorrow, NatureWorks LLC is the first company to offer a family of commercially available low carbon footprint polymers derived from 100 percent annually renewable resources with cost and performance that compete with petroleum-based packaging materials and fibers. The company applies its unique technology to the processing of natural plant sugars to create a proprietary polylactide polymer, which is marketed under the NatureWorks® polymer and Ingeo™ fibers brand names.
www.natureworksllc.com
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NatureWorks, Ingeo and the Eco PLA logo are trademarks or registered trademarks of NatureWorks LLC in the USA and other countries.
Walkman® is the registered trademark of Sony Corporation.
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