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Ingeo Earth Month Launches in New York

Ingeo™ Earth Month launches in New York with a creative gallery hosted by Elettra Wiedeman, showcasing sustainable art, design, eco-fashion, and a round table discussion on how responsible innovation comes to everyday life.  

"Responsible innovation comes to everyday life" which is readily available now and is easily accessible in your local retail and department stores!

NEW YORK, April 25, 2008 – NatureWorks LLC is proud to present the fourth annual Ingeo Earth Month which successfully debut in New York City on April 22, 2008 in the form of a creative gallery titled "Fantastic Natural Plastic"– a pop-up exhibition and a round-table panel discussion located at the first Ingeo Earth Month Creative Gallery, a 4,500sq ft bi-level space in Nolita, located at 201 Mulberry Street, NYC. The one day event attracted 250 eco-conscious VIPs including Ted Ning, Summer Rayne Oakes, Isabella Rossellini's daughter, Elettra Wiedemann, Savania Davies-Keller, Bahar Shapar, special guests and members of the press, to celebrate Earth Day and the launch of Ingeo Earth Month Creative Gallery.

FANTASTIC NATURAL PLASTIC

The Ingeo Earth Month Creative Gallery showcased the latest in responsible innovation for everyday living, from new food and beverage bio-packaging essentials, clothing, electronics, appliances, personal care, home, and garden. These innovative products, all for everyday use, make Ingeo the naturally better brand of choice that’s changing the shape of how we shop and live.

The Ingeo Earth Month Creative Gallery opened to the public on Earth Day, April 22 . Visitors experienced a journey beginning with the reality of mass consumption and accumulated waste through the lens of environmental artist Chris Jordan, with the premiere screening of Intolerable Beauty and Running The Numbers. And to explore the response and solutions for an alternative way of responsible living through a lifestyle art installation using Ingeo products by Bryan Robert Hamecs.

INGEO CULT SEATS PROJECT

Also on view is a one of four chair, the Sunset by furniture designer Christopher Pillet for Cappellini, which is also part of the Ingeo Cult Seats project–a series of high end furniture from 4 leading Italian design showrooms which includes Driade: Lord Yo by Philippe Strack, Moroso: Witch Chair by Tord Boontje, and Zanotta: Sacco by Paolini Teodoro, and curated by Angela Ardisson. The Ingeo Cult Seats debut at the 2008 Salone Internazionale del Mobile in Milan, Italy.

INGEO ECO-FASHION

The Ingeo Earth Month Creative Gallery also featured an eco-fashion journey featuring ready-to-wear designs by DDCLAB, naturevsfuture, Project Runway contestant Elisa Jimenez, Marithé+François Girbaud, Monecouture by Daniela Barba, Christine Chang and Scott Amen from the 2008 graduating class of Parsons The New School for Design. Ingeo fabrics are becoming more commonplace in the fashion scene with couturier Maggie Norris creating a one of a kind design for her new eco-collection that will debut at the 2008 Go Green Expo Gala to benefit Riverkeeper, on April 26. And just recently, Giambattista Valli and Bouddica each designed evening wear made entirely from Ingeo at the 2008 Earth Pledge FutureFashion show in New York.

ROUND-TABLE: "HOW RESPONSIBLE INNOVATION COMES TO EVERYDAY LIFE"

The Ingeo Earth Month Creative Gallery was also host to a featured round-table panel discussion with several key leaders in making responsible innovation easily accessible and readily available to the mass market. Panelists include Ted Ning (Executive Director of LOHAS Conference), Elettra Wiedemann (Model and Environmentalist), Savania Davies-Keller (Co-Founder and Designer for DDCLAB), Dave Burke (President and COO of Primo Water Corporation), Sue Hall (Director of Climate Neutral Business Network), Dan Boxer (Chairman of Easy Gardner), Steve Davies (Global Marketing Director, NatureWorks LLC), and moderated by Olivia Zaleski (Environmental Editor, Huffington Post and The Daily Green).

Directly following, Ms. Wiedemann along with her 8 week old labrador, Gracie, whom she has been training as a seeing guide dog, hosted our Earth Day reception for our artists, designers and panelists, presented by Ingeo Earth Month, Primo Water, Noble Juice and Cuca Fresca Cachaca. Guests enjoyed organic hors d'oeuvres, specialty cocktail menus, and live DJ music.

GLOBAL TOUR

Ingeo Earth Month begins on Earth Day, April 22 and ends on World Environmental Day, June 5, 2008. New York City is the first leg of the Ingeo Earth Month Creative Gallery tri-city global tour and will next appear at a new pop-up location in Paris, France and Tokyo, Japan in the new few weeks. Check back soon for the next event! For more information visit www.natureworksllc.com and www.ingeoearthmonth.com.

About NatureWorks

NatureWorks LLC is a company dedicated to meeting the world’s needs today without compromising the earth’s ability to meet the needs of tomorrow. NatureWorks LLC is the first company to offer a family of commercially available low carbon footprint biopolymers derived from 100 percent annually renewable resources with performance and economics that compete with oil-based plastics and fibers. The production of these biopolymers uses less fossil fuel and emits fewer green-house gases than conventional polymers. The company applies its proprietary technology to process natural plant sugars to make NatureWorks® biopolymer, which is then used uniquely to make and market finished products under the Ingeo™ brand name. NatureWorks LLC is a joint venture between Cargill and Teijin Limited of Japan.

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Ingeo and the Ingeo logo are trademarks or registered trademarks of NatureWorks LLC in the USA and other countries.

For Editorial Information

North America / Latin America

 Steve Sterling

Europe
 Steve Sterling

Asia Pacific
 Pauline Ning

Japan
 Daisuke Takabatake

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