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Ingeo Earth Month 2010 kicks off with Innovation Takes Root conference

From December’s climate conference in Copenhagen, to an April LOHAS Partnership event in New York City and a May biotechnology convention in Chicago, NatureWorks continues to support responsible product innovation.

MINNETONKA, Minn., April 5, 2010 – NatureWorks announced today the launch of its 6th annual Ingeo™ Earth Month campaign. Building on its activities that showcased low-carbon product innovations last December in Copenhagen during the United Nations Conference on Climate Change, NatureWorks has designed the 2010 campaign as a continuation and critical demonstration of the latest in more responsible product choices now available to the consumer — responsible in terms of significantly lower greenhouse gas and energy impacts. Made entirely from plants, not oil, Ingeo plastics and fibers are used in a host of consumer products such as food, beverage, and health and personal care packaging, food service ware, electronics, clothing, and more.

Ingeo Earth Month 2010 opens with Innovation Takes Root, a three-day technology and innovation industry conference in Dallas. The month continues with a partnership with the Lifestyles of Health and Sustainability (LOHAS) forum in New York City on Earth Day, April 22, and culminates on May 3 with both a product showcase at the Bio International Convention in Chicago and the start of a new relationship with Sustainable Development International.

INGEO EARTH MONTH 2010 PROGRAM: WHAT, WHERE, WHEN

  • April 13-15, 2010 – Innovation Takes Root Conference, Dallas
    Billed as a collaborative biopolymers forum for the global Ingeo community, this conference has been organized and coordinated by NatureWorks to promote and share the latest in bio-based innovations, from raw material to retailer. The three-day conference includes workshops and more than 40 presentations, organized into eight tailored tracks which include: keynote addresses from Greener World media publisher and editor-in-chief Joel Makower and Frito-Lay’s David Haft, group vice president, sustainability and productivity; and presentations from Stonyfield Farms, Carbon Trust, USDA-BioPreferred, World Wildlife Fund - US, and the latest in consumer trends from Lifestyles of Health and Sustainability Executive Director Ted Ning. A number of the brands that showcased Ingeo-based products in Copenhagen will be at the Dallas conference, including Target, SunChips, All Nippon Airlines, and International Paper.  Members of the media are invited to attend Innovation Takes Root. Full program details are available at www.innovationtakesroot.com.

  • April 13 – New edition of the Ingeo Look Book published
    NatureWorks will release a special Ingeo Earth Month edition of its Look Book, a compilation of recently introduced products from across the globe – products that utilize Ingeo and provide a new choice to the consumer. To view the current edition of the Look Book published in December 2009 in conjunction with the opening of the UN Conference on Climate Change, click here.

  • April 21-22, 2010 – LOHAS Partnership, New York
    NatureWorks joins the Lifestyles of Health and Sustainability (LOHAS) Forum and its gathering of thought leaders in the green space in New York City April 21-22. Journalists are invited to the LOHAS Earth Day media event for a conversation about what’s here and what’s coming in the marketplace for the LOHAS consumer.  Executive Director Ted Ning explains, "Our partnership with NatureWorks has been a natural ‘marriage’ since 2007, because between our two organizations, we are able to create linkages between industry, innovative new materials, and the latest attitudes and trends of the consumer."  Details are available at www.lohas.com.

  • May 3-6 BIO Partnership – BIO International Convention, McCormick Place, Chicago
    This is the world’s largest industrial biotechnology event for business leaders, investors, and policymakers in bio-based products, renewable chemicals, and biofuels.  NatureWorks supports the 1,200-member Biotechnology Industry Organization (BIO) exhibit at the convention with a product gallery showcasing a selection of the very latest Ingeo consumer products.  Convention information is at http://convention.bio.org/default.aspx.  Information on BIO is at http://www.bio.org.
          
    Note: At the BIO World Congress on Industrial Biotechnology and Bioprocessing in Washington, D.C. June 27-30, NatureWorks combines its biotechnology product showcase with a biopolymers "state-of-the-state" presentation from new NatureWorks Chief Marketing Officer Peter Clydesdale.

  • May 3 – Relationship with Sustainable Development International 
    NatureWorks is commencing a relationship with Sustainable Development International (SDI). SDI is a multimedia organization working in partnership with the United Nations Environment Program to produce the “Climate Action” campaign on issues relating to carbon mitigation and sustainable development. In May, NatureWorks and SDI will begin working together to put forward the business case for improving the sustainability of organizations: namely, that environmentally responsible operations can have a beneficial effect on the bottom line.  Michael Gray, Climate Action campaign account director, notes, "Our relationship with NatureWorks aligns the portfolio of products that NatureWorks and its Ingeo partners are bringing to market with Climate Action’s objective of reaching thousands of large and small businesses globally — businesses that share a common goal of profitably reducing their carbon footprint." For more information, visit www.climateactionprogramme.org.
About NatureWorks

NatureWorks LLC is a company dedicated to meeting the world’s needs today without compromising the earth’s ability to meet the needs of tomorrow. NatureWorks LLC is the first company to offer a family of commercially available, low-carbon footprint biopolymers derived from 100 percent annually renewable resources with performance and economics that compete with oil-based plastics and fibers. For more information, visit www.natureworksllc.com.

About Climate Action

The Climate Action Campaign is based on a multimedia platform, consisting of a website, newsletter and annual publication, produced in partnership with the United Nations Environmental Program. The campaign aims at encouraging businesses and large organizations to reduce their carbon footprint. The campaign is supported by some of the most important organizations addressing sustainability worldwide, including the Ceres Coalition, the Climate Group, the WBCSD, the Sustainable Asset Management Group (SAM), the UN Global Compact, and also the International Chamber of Commerce (ICC). www.climateactionprogramme.org/

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Ingeo and the Ingeo logo are trademarks or registered trademarks of NatureWorks LLC in the USA and other countries.

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