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Ingeo Earth Month 2010 demonstrates that responsible innovation is going mainstream

Responsible and innovative consumer products have seen significant technical advances and continuing adoption since December 2009 United Nations Climate Change Conference
MINNETONKA, Minn., May 13, 2010 – In just over six months, NatureWorks LLC has seen significant momentum in the market in the use of its Ingeo™ plant-based plastics and fibers across a diverse array of consumer products.

Nowhere was this better illustrated than last week at the Biotechnology Industry Organization (BIO) International Convention in Chicago. Here, for the first time, a comprehensive portfolio of compelling consumer products made with Ingeo plastics and fibers was showcased – products which spanned packaging, electronics, clothing, house wares, health and personal care, semi-durable products and the foodservice industry. 

NatureWorks' Ingeo LookBook, available for download on the company’s website, illustrates the breadth and increasingly mainstream nature of this portfolio of products now available to the consumer.

“Starting with a host of Ingeo products featured in Copenhagen in December – and an even broader assortment of new technical developments and product announcements made in April during Ingeo Earth Month 2010 in April – there has been  significant momentum building for using more responsible and innovative products,” said NatureWorks Chief Executive Officer, Marc Verbruggen. “We credit partners throughout the supply chain – from resin to retail – for helping drive this progress.”

NatureWorks points to the following as evidence of growing momentum:

  • Production and manufacturing technology advances: Despite tight corporate travel budgets, more than 300 attendees representing 190 organizations from 30 countries gathered at the Innovation Takes Root bioplastics conference in Dallas, April 13-15, to share the latest technical advances in equipment, processing, Ingeo fibers and Ingeo resin performance enhancements and new product introductions.
  • New consumer products: More than 30 companies have recently introduced new consumer products, with performance and appeal in goods as varied as baby wipes, teabags, polystyrene foam replacements, snack food and beverage packaging, cosmetics, consumer electronics, food-service plates, cups and utensils.
  • “Cradle-to-Cradle” implementations: Third-party interest and investment is transforming options for after-use treatment of bioplastics into realities for new businesses. Companies are now purchasing Ingeo scrap in a variety of both post-consumer and post-industrial formats, and then reprocessing the scrap into the fundamental Ingeo building block lactic acid for true cradle-to-cradle reuse of a renewable material.
  • Breadth of communications in the market: As with any new consumer relevant technology, the extent that the trend is being communicated and the ease with which information can be accessed about it by consumers and industry is a key indicator of awareness and market penetration. Recent announcements by well-known consumer packaged goods companies such as Frito-Lay and Synder’s of Hanover about their new Ingeo based snack bags, and a number of other announcements and news coverage indicate the word is getting out about alternatives to oil-based plastics and fibers.

Those interested in Innovation Takes Root technical and business presentations on such topics as products, additives, blends, and fibers can write to NatureWorks for details. NatureWorks website www.natureworksllc.com offers extensive information on Ingeo – visitors can also sign up for the Ingeo e-newsletter, and download the latest LookBook of new products.

About NatureWorks

NatureWorks LLC is a company dedicated to meeting the world’s needs today without compromising the earth’s ability to meet the needs of tomorrow. NatureWorks LLC is the first company to offer a family of commercially available, low-carbon footprint Ingeo biopolymers derived from 100 percent annually renewable resources with performance and economics that compete with oil-based plastics and fibers. For more information, visit www.natureworksllc.com.

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Ingeo and the Ingeo logo are trademarks or registered trademarks of NatureWorks LLC in the USA and other countries.

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 Steve Sterling

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 Steve Sterling

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 Pauline Ning

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